Did you know that, according to a report by Social Media Today, social media posts with images generate up to 150% more interactions than those without images? This increase in interaction is key to attract more candidates to your offers.
To take advantage of this, Pandapé offers an exclusive section of Social Networking that allows you to share the link to your vacancies with a preview image directly from the platform. Below, we explain how to use this tool.
This article addresses the following topics:
- Post your vacancy
- Customize the preview of your link
- Share the link of your offer on social networks
1. Post your vacancy
To share the link of your offer on social networks, it is essential that the offer is published. Follow these steps as appropriate to ensure that your vacancy is posted:
- Add a new stage:After creating the description of your offer, go to the step Publication data and publish your offer.
- For an existing offer: Check that its status is not as follows "pending publication". If so, change your status by posting the offer.
Once your vacancy has been published, in the section of Publication datascroll down to the Disclosure data and select the second tab Social networks::
2. Customize the preview of your link
Once inside the Social networks:you can adjust how your post will look when sharing your vacancy link, allowing you to create more attractive publications. To do so, you have the following options:
- Share with company logo
- Upload and share with personalized image
- Share without image
- Share with a suggested image
Share link with your company logo:
To accompany the link to your public offering with the logo of your company:
1️⃣ Click on the logo card to select it as a preview image:
2️⃣ If your account you do not have a loaded logo or you need to update itgo to the Configuration from your account by clicking on the gear icon ⚙️. Then select Edit your business to upload or modify your company logo:
Share link with a custom image:
To include a own image in the preview of the link of your vacancyfollow these steps:
1️⃣ Click on the option Personalized image.
2️⃣ In the pop-up window, find and select the desired image, then click on Open to upload it.
If you want to change the image, delete it by clicking on the delete icon and load a new one:
Share link without image:
Choose this option if you prefer publish only the link to your offer without associating any image:
Share link with a suggested image:
Choose one of the four predetermined images. These images have been carefully selected to align with the area or professional sector of your offer.
3. Post the link to your offer on social networks.
After customize the preview of your link - either by uploading a self-imageby selecting a defaultor by choosing the logo of your company - you're ready to share it on your Corporate Facebook page and other social networks:
1. Corporate Facebook page
To share on your corporate Facebook page:
1️⃣ Click on Publish.
2️⃣ You will see a notice confirming that your publication has been sent.
In a few minutes, your offer will appear in your Corporate Facebook page with the selected image and a predetermined text inviting candidates to apply:
2. Personal Facebook profile
Facebook, with millions of active users, is ideal for attracting potential candidates. Use this network to amplify the reach of your vacancy:
1️⃣ Position yourself on the publication board of Facebook and click on Share.
2️⃣ A pop-up window with the link to your offer and the selected image.
3️⃣ Add a text to invite candidates to run for office.
4️⃣ Click on Share.
Pandapé Tip: Improve your Facebook posts by adding the location of the vacancy to make it easier to locate. Use emojis to attract more attention and employs hashtags relevant, making your post more attractive and easier to find.
3. X's personal profile
X is ideal for sending short messages and attracting traffic quickly. Take advantage of this network to share the link of your offer:
1️⃣ Position yourself on X and click on Share.
2️⃣ A pop-up window which will display the link to your offer with the text "via @PandaPe_rh". This identifier mentions the Pandapé account and helps to recognize the source of the shared link.
3️⃣ Add a text to invite candidates to run for office.
4️⃣ Click on Publish o Post.
Pandapé Tip: X restricts tweets to 280 characters. Use this limit to write concise and attractive messages. Use keywords and adds a call to action like "Apply now" o "Discover more." to maximize the impact of your tweet.
4. Personal LinkedIn profile
LinkedIn is the most widely used professional platform for maintaining and building working relationships. Use this network to share the link of your offer:
1️⃣ Position yourself on the publication board of LinkedIn and click on Share.
2️⃣ A pop-up window with the link to your offer and the selected image.
3️⃣ Add a text to invite candidates to run for office.
4️⃣ Click on Publish o Post.
Pandapé Tip: Take advantage of LinkedIn's 3,000 characters to stand out key aspects of the vacancy and encourage candidates to apply. Also share the publication on relevant groups directly from the preview window to reach interested audiences.
Frequently Asked Questions
What happens if I post the offer link with an image and then want to change it?
Once you share your job posting with an image, it is not possible to update it directlyThe publication will have already been made on the selected social network. To change it, you will have to delete the post in the social network, return to Pandapé, choose another image and publish it again.
What happens if an image I did not select appears in the preview?
On platforms such as Facebook, X, o LinkedInmay be a cache update delay. This means that if you change the image after previewing the post, it may take a while to display the new image. If you see an image you do not want in the preview, wait a moment and try again.
Why don't I have access to post the offer on social networks?
It is possible that you do not have the necessary permissions to publish offers on social networks. We recommend you to contact your account manager to authorize a role that allows you to do so. The roles that allow you to publish offers in networks are:
- Administrator.
- Supervisor (only for assigned vacancies).
- Recruiter (only if you have activated the permission to publish).
If you have any questions, please contact your Customer Success and they will support you to get the maximum performance from PandapéATS.
Thank you!
The PandapéATS Support team