Social networks account for a high percentage of passive candidates. According to a recent study by Social Media Today it is estimated that between 70 and 75 % of passive talent is in the social networks.
With Pandapé you can viralize your vacancies on social networks with a single click. Benefit from it and increase the number of candidates in your offers by posting on social networks from Pandapé. In addition, you will reduce costs y increase the visibility of your vacancies.
In today's recruitment strategies, it is becoming more and more important to Social RecruitingBut do you know how to get the most out of it?
Create attractive publications
Each communication channel has very specific codes. Having a face-to-face meeting with a client is not the same as writing an email or answering a phone call. When we publish on social networks, we must also adapt the message to the channel.
Here are some of them tips to adapt your publication to social networks:
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Concise and direct
In this type of media the ephemeral predominates. Analyze the attractive points of your offer and highlight them to capture the attention of the audience. We must get them to enter the link or link to the vacancy and apply. Highlight what you consider to be the most eye-catching by means of keywords and makes them want to know more about the offer.
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A picture is worth a thousand words
We must seek the interest of the candidates to read the posting and access the offer. A good image can lead applicants to imagine what it would be like to work for your company. Attract your potential candidates with an image that relates to your business and represents your company. corporate culture.
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Professional profile
All the details count, remember to make the publication from an updated professional profile. Many candidates want to know who is behind the offer, it is recommended that they see the recruiter in their work environment. Avoid display personal and private information and increases the candidate's confidence in the published offer. -
Hashtags
As mentioned above, we must use keywords to summarize the most relevant points of the vacancy. It is recommended to highlight these words using hashtags to reach our target audience more effectively. Hashtags on the one hand increase the publication's reach and on the other hand, they synthesize the main ideas.
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Call to Action
In addition to attracting the attention of your audience through all of these recommendations, it is advisable to add Call to Actions explicit, such as: Sign up here! o Apply to the league!
Avoid asking applicants to send their CVs to e-mails.If you do not have a CV, it projects an unprofessional image and you will have to spend more time sorting, downloading and organizing CVs.
Share your vacancies
The publication and its content are as important as the dissemination of it. Be sure to spread your publication in the most appropriate places. And remember that the more places your vacancy is published, the more chances you have of getting a job. finding the right candidate.
Here is a list of effective places to post your vacancy:
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Facebook, LinkedIn or WhatsApp groups
Research and find job groups related to your industry. Also search by location and region.
You will find groups with a large volume of people to reach. Best of all, if you manage to find the right groups, they will be people who are very interested in your vacancies, and you will improve the quality of your enrollees.
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Ask your team to share the vacancy
Your team is your best ally. Ask them to share the publication from their professional profiles to boost the reach of the vacancy and reach more people.
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Advertising in social networks
In case you detect that your publication is not reaching the desired audience, you can always use advertising to increase the reach. You will be able to segment your audience to access the desired profiles.